Can Social Media be a double-edged sword for Market Research Recruitment? Social media has revolutionized communication, but its impact on market research recruitment is a complex issue. While it offers unprecedented access to a global pool of potential respondents, it also poses significant challenges to the integrity of research. We have seen an increasing number […]
So where to start with designing a screener questionnaire? At Saros we have some clients who provide a screener questionnaire for us and others that leave that to us. What is important to me when designing a screener questionnaire? Understand the brief I ask questions if there is anything that is even slightly […]
The old adage goes: ‘rubbish in, rubbish out’ and nowhere is this more relevant than in the case of qualitative market research. Unlike quantitative research, with qualitative research, the devil is in the detail. All qual projects - whether they’re classic focus groups, one on one interviews, online forums or ethnographic studies – drill down […]
At Saros, we have been recruiting for online research since the technology first enabled us to do so. Early online research began with the occasional Skype video calls, very quickly followed by multiple platforms offering video chat as an option, from Facetime to Google Hangout. Now there are several platforms dedicated to online meetings and […]
Over the last few months, it has been fascinating to be part of the market research industry and to help our clients adapt and develop in tune with the current restrictions under the Covid-19 pandemic. As an entirely home-working company already, we were poised to ensure our clients underwent a seamless transition from face to […]
We are so pleased to announce that Saros Research Ltd has achieved the Market Research Society’s Fair Data accreditation! This means we have earned the right to display the mark alongside our company branding to confirm that we handle all personal data both fairly and ethically. Needless to say, we are all delighted and proud […]
We are aware that it is an uncertain time with the Covid-19 virus and the situation is rapidly developing. Whilst it is still “business as usual” for us here at Saros we are also working hard behind the scenes to keep any disruption to a minimum, whilst ensuring everyone’s safety, both clients and members alike. […]
Today I sit at my desk, in my office, in my home. Not because we’ve all been sent home to work because of the Coronavirus, but because this is where I sit every working day.
This is the story of how Saros Research became Cyber Essentials accredited and our dedication to keeping personal data safe.
Qualitative recruitment has long been organised on demographic segmentations based on age, gender, income, education levels and brand usership.
