Financial Products

The finance industry touches the lives of every consumer in different ways. From high finance to the high street, we all interact with financial products and services on a daily basis, and Saros has extensive experience recruiting in this area.

The traditional banking industry has undergone radical transformation in recent years, having to fight scandals and vilification as well as the runs and bailouts that the global credit crunch will always remind us of. But the financial services industry as a whole is now so much more fragmented and complex, that for consumers and brands alike product differentiation as well as brand reputation becomes ever more complicated and changeable… hence the continual research demands.

Nowadays consumers are no longer limited to a handful of major clearing banks: many of us can choose to bank with our supermarket, insure with a global corporation, trade in wholly virtual currencies, manage an extensive investment portfolio from a mobile phone, or send money around the world in seconds.

But not everyone has access to these kinds of services, and Saros has successfully recruited people with credit problems, CCJs, debt and bankruptcy, as well as users of payday loans companies and credit unions.

Talking about personal finances is uniquely private, particularly in British culture, and the way we recruit lends itself well to this sector in particular - robust and confidential preliminary screening online means respondents can engage with the questionnaire at a time of their choosing in complete privacy, considering their answers at leisure. They can also read confidentiality assurances and the parameters of the research before committing to take part.