Travel and Tourism Market Research

They say that travel broadens the mind… certainly planning, booking and preparing for travel, whether business or pleasure, involves a range of faculties and senses in creative ways. Saros can help you research all of them. The way we purchase travel services has of course changed beyond recognition in recent years, from the days of retail travel agencies and brochures which made up the bulk of the market a decade or so back.

Naturally bespoke travel arrangement services still exist at the top end of the market, and we have recruited qualitative interviews with people planning world cruises and luxury tours – consumers with high budgets and high expectations who want the personal touch when planning a trip of a lifetime to somewhere new. And at the other end of the scale, high street travel agencies still provide a vital service for the digitally excluded bargain hunter.

The online revolution has made independent travellers of most of us, whether booking a city break, family holiday, business travel or sports trip. Low cost airlines have made the world – Europe in particular – a smaller place, and created new customer typologies from the arbitrage shopper to the super-commuter.

When it comes to researching and booking travel so many services compete for our attention, and we have recruited wide ranges of users to test the development of portals for flight, hotel and accommodation booking. With the large number of services on the market, the smallest differences in the user experience can make the difference of success or failure for a new aggregation service. Recruiting users who are pre-tested not only for their consumer behaviour but also their creative abilities can bring the edge to your product, and spark new ideas for future releases. And accurately recruiting to personas with niche preferences and profiles means your feedback is coming from the right place.

We’ve also recruited for lots of travel-related start-ups in the collaborative economy space, looking at both early adopters and later-wave uptake of peer-to-peer accommodation and journey services.

It helps that the geographically-dispersed Saros team are no strangers to travel themselves, with project managers in three countries and frequent sharers of tips about new services and start-ups to make travel easier and more fun, as well as presenting at industry conferences domestically and internationally.

If you need travel and tourism research participants, anywhere in the UK, for qualitative or user experiences projects… give us a call.

More of our Market Research Specialisms...

Complex Qualitative

Food and Drink

Mobile Communications

Children and Teenagers