Mobile Communications

Whatever else happens in the economy and trends, one market continues to innovate and expand, in new and exciting ways. The mobile communications revolution has created more change in how we live our lives than perhaps any other factor, and the pace of change continues to accelerate.

The way we communicate, and the devices we use to do so, have changed beyond all recognition in recent years.

But most interesting to us from a research point of view is the fragmentation of that market, the way that rather than converging on a small set of ubiquitous devices and patterns of use instead the drive is towards ever-more personalised engagement: with a continually growing choice of handsets, tariffs, apps and accessories, consumers can create their own unique experience of mobile life.

Certainly amongst the small but feature-packed Saros team we have this subject well covered, from the friendly spats between the Android vs Apple factions to the voip and videoconferencing platforms we use every day for work. Because we all work flexibly and from home we have to know our communications technology inside out, and most of the team fit a classic ‘early adopter’ profile that reflects our innovative approach to all that we do.

For you it means that we understand your complex and demanding UX briefs that require the most specific and detailed usage patterns and customer typologies, as well as knowing how to validate user details – so we make sure we recruit people with the right phones running the right platforms and apps to take part in your projects.

We have worked directly for – and are NDA signatories to – most of the main network providers and developers in the UK, as well as global VOIP platforms. So we are familiar with their user segmentations and requirements, and how to screen effectively using their algorithms and profiles. On the corporate communications front we have experience recruiting users and specifiers of complex unified systems and policies.