Market Research Participant Recruitment Agency
We recruit for all different types of research. There are one to one interviews with a researcher who will ask about your experiences or opinions on something. They might have content to show you and get your feedback. This type of research could also happen in a group setting with many people giving their opinions. You may be asked to test a website, an app or a game. All these research types might happen face to face or online via a video call. Research sessions are often recorded so that the researcher can go back and watch again to make sure they haven’t missed anything.
You will be in a room with approximately 9 other participants and a researcher. They may show you content such as new packaging or concepts for a new product or an advert for a brand. There could even be new products to try during the group. They often take part in a viewing facility which have a 1-way mirror in the room so other researchers/clients can view the group taking place. If the group is particularly long you can expect some refreshments and comfort breaks.
Some of our projects carry out their focus groups online. You’ll be sent a meeting link (using Zoom, Teams, Google Meet or another online video platform) and you’ll need a working camera and microphone. You’ll be asked to sit somewhere quiet with a good wifi connection. Researchers will often ask you to take part on a laptop/desktop computer and that’s because they might want to show you pictures and need you to view them on a bigger screen rather than a smaller mobile phone screen. Groups typically last 1 or 2 hours.
This involves one researcher interviewing you about a subject. They are interested in your unique perspective, stories, and opinions on a specific topic. One-on-one interviews can be conducted in person, over the phone, or via video call. They usually last 45-60 minutes.
It should be said that user tests are not testing the user! They are usually required when researchers need people to test their website, game, app or other digital product. The researcher wants to see how you interact with their product either on your phone, tablet or computer. They take approximately 45-60 minutes. User testing can be conducted in a user lab with specialized equipment or remotely through screen sharing tools like Zoom. where the researcher asks you to screenshare so they can see what you’re doing.
This is where the researcher will go to a shop with you to observe your shopping behaviour and/or ask you questions about a specific display in store.
This involves sharing your views via an app or forum. This might require your input over several days or even weeks.
Product TestingYou’ll be sent a product to try. It could be something brand new, not on the market yet, and the researchers will want your feedback. In-home testing allows researchers to see how you interact with a product in your daily routines and they might also want your views on the packaging. You could be testing anything food and beverages to clothing, beauty products, electronics, and household items.
We recruit children for all types of research, it might be try out a new toy or game. It might involve trying a new food such as a cereal or chocolate bar. This could be face to face in a group with other children or it might be online where your child gives feedback through an online board. If your child is under the age of 16 we need consent of a guardian for the child to take part and if your child is quite young you might be required to help them with their feedback.
