There are many elements which combine to make for successful participant recruitment, and between us there is a lot we need to get right...

The Participant Principle:

A guide to getting the best recruitment for your user testing and qualitative research

We've been recruiting research participants for so long, it was time we wrote the book.

Published in Spring 2016, The Participant Principle: A guide to getting the best recruitment for your user testing and qualitative research by Maya Middlemiss distills the experience and expertise of recruiting well over 25,000 participants for projects all over the UK - ranging from focus groups to eye tracking, food tasting to family ethnography, and everything in between.

Our intention is always to work collaboratively with our research partners, bringing our recruitment experience to bear alongside your expertise in your craft, with the shared objective of achieving your client's research objectives as the end result.  And whilst every project we work on is unique, there are questions and concerns which arise regularly - many of which need to be addressed very early in the project planning process.

The Participant Principle includes chapters on...

  • Choosing a recruitment partner (and why we won't always be the best choice, incidentally)
  • Scheduling and logistics
  • Working with your recruiter
  • Screening and screening tools
  • Working with specialist populations, from minors to high net worth
  • Applying quantitative tools to qualitative recruitment
  • Segmentation and socioeconomic grading
  • Overrecruitment
  • Incentives
  • Recruitment findings
  • Two-way feedback

Take a quick look inside here: