Often we get asked whether we source respondents via 'online recruitment'. However this oversimplification obscures the complex and involved process necessary to find your perfect research participants

Does Saros 'recruit online' for your research project?

Online communications have enabled faster, cheaper and more accessible opportunities for research recruitment than at any time in history, and we firmly believe in seizing all that is positive about whatever opportunities present themselves.

We think it's a shame that, to some people, the whole concept of 'online research' has developed negative associations, particularly concerning quality.

We use the internet to recruit many of the members of our database in the first place, and also to conduct initial screening - there are many advantages to this, not least the complete removal of any potential for interviewer bias (conscious or unconscious) in the way questions are asked. We use email to send respondent invitations, confirmation details, and pretasks (as well as to communicate with our widely dispersed team internally)

However we ALWAYS conduct a thorough final telephone interview before EVERY respondent is placed in a project. We are only too aware that people can present themselves online in any way they like - that's part of the virtual world - and we need to make sure you are getting the real deal in your projects.

Saros Research DO NOT post details of our projects and their qualifying criteria on a blog or list, for people to pick and choose what they fancy taking part in. We are aware of some very poor practice in this area, and know exactly where the negative connotations of 'online recruitment' have come from. We can't compete on price with people who work in this way, however we know our clients prefer pay for a more robust, effective and honest service, that protects their client's confidentiality and recruitment criteria from non-participants. We do however exploit the power of social media to network and spread the word and encourage the right people to apply for our projects - never sharing more than is necessary, we leverage our members' trust and enthusiasm to help us get the word out to hard-to-reach respondents, and get them to come to us for the projects that they will find interesting and relevant.